I agree with this idea from Ryan that the web has big advantages. I am constantly hearing stats and projections that Mobile is taking over. And sure, I agree that I use my phone to browse more sites, but when it comes down to it I’m just casually browsing – not working. I love the post he’s links in the first line: Vibhu Norby has a detailed post on why his startup is pivoting from mobile first to web first.
Vibhu details that he’s done the mobile startup thing and has learned from the complications. He explains that most of these have been solved in the desktop browser already and a lot of it relates to usability.
Another big point is that mobile apps must be installed (actually they must be found, installed, opened and setup), whereas a web app can be as simple as a link- click, and then the user is already using it. Adoption is much easier on the web.
And even another point is updates and testing and whatnot. YOu can do various tests and even update the whole app relatively fast on the web. There is the one version to support – the live one. While with apps, you can’t do much in the arena of testing and updating is sluggish plus it relies on the user to update (some don’t know how to update and even less care).
I think a web app that is mobile friendly wins. You can give mobile users access, but they aren’t stuck on mobile. They can use it anywhere. While so many are talking about responsive design and produce sites that are device agnostic mobile apps are very device centric.