Great read if you haven’t yet read it yet:
Frank Chimero : What screens want : http://frankchimero.com/what-screens-want/
web and interaction design are just as much children of filmmaking as they are of graphic design. Maybe even more so. After all, we both work on screens, and manage time, movement, and most importantly, change.
So what does all of this mean? I think the grain of screens has been there since the beginning. It’s not tied to an aesthetic. Screens don’t care what the horses look like. They just want them to move. They want the horses to change.
Designing for screens is managing that change. To put a finer head on it, the grain of screens is something I call flux—
and more
Movement, change, and animation are a lot more than ways to delight users: they are a functional method for design.
These examples are essentially animated wireframes, but extra detail isn’t needed. Designing how things change and move is enough for us to understand what they are and the relationships between them. You don’t need the heavy-handed metaphor, because the information is baked into the element’s behavior, not its aesthetics.
A designer’s work is not only about how the things look, but also their behaviors in response to interaction, and the adjustments they make between their fixed states. In fact, designing the way elements adapt and morph in the in-between moments is half of your work as a designer. You’re crafting the interstitials.
We’ve been more aware of this interstitial work in the past few years because of responsive design’s popularity and its resistance to fixed states. It’s a step in the right direction, but it has made work crazy frustrating.
Please read the full article: http://frankchimero.com/what-screens-want/
My presentation about 